I read about a very simple concept of “sampling” for marketing campaigns the other day, and realized that it could be used among EIRO Research business associates to gain more customers and business team members.
The theory behind this “sample marketing” concept essentially states that if you can purchase or produce a certain quantity of products for a relatively low price, you should be able to sample out that quantity to specific people and interest a small percentage to purchase additional units of that product in the future. If done correctly, the amount of product purchased in the future will significantly outweigh the amount you spent on sampling out the free products.
Taking a simple version of the sample marketing strategy, let’s say you could find 5 people that were sincerely interested in a certain Product X selling for $100. You tell them- “Here, I’d like you to have the opportunity to try a free sample. Please let me know what you think.” Let’s say the samples cost you $20 a piece. By sampling out the products, if only 1 person out of the 5 becomes interested in purchasing the full Product X for $100, you’ve already broke even! Depending on the nature of the so-called Product X, you may create a repeat customer and find out that your simple $100 campaign resulted in a long-term of profit of $1,000 or more.
And here’s the application to all this…
You can use Sample Marketing with your EIRO Research Business!
I would predict that the EIRO Energy drink would be the most useful product for sample marketing within any EIRO Research campaigns. Why? Because people are usually only compelled to buy more food and drink type products if 1.) they fall in love with the taste, or 2.) they gain something / notice a positive improvement.
In this case, either 1 or 2 may apply. Some people may absolutely love the fruit blend taste associated with Eiro Energy. Others may drink a can and say – “Wow, I am noticing an increase in energy. I can’t believe this is actually a healthy source of instant energy, unlike the similar formulas and caffeine loaders.” And if you can convince one of your lucky “samplers” of either #1 or 2, you’ve probably added a customer or team member to your EIRO business.
Setting up the EIRO Energy drink “Sample Campaign:” Let’s look at the numbers…
The Eiro Energy drinks are sold in packs of 12 for $35.00 to preferred customers and associates. Divide this up and you’ll find that each can will cost you exactly $2.92. However, let’s round that up to $3.00, just to make things a little easier to examine.
Now, let’s say you hand out 12 cans to 12 random people, telling them- “I’m giving you a free sample of a unique energy drink product created by a new health company, EIRO Research. The product is designed to raise your energy levels without the set-backs, such as unhealthy strain on your heart OR future energy crashes from massive amounts of sugar content. I’d just like to get your honest feedback about this product, and if you like it, I can help you obtain it for retail price!” Make sure you also hand the person a business card or information slip with your website and contact details listed.
Let’s say only 2 people like the EIRO energy drink enough to consider purchasing it in the future. They both sign up as preferred customers and starting buying 2 cases per month. That adds $20.00 and 60 CV (counted toward your achievement levels) per month toward your business profits. Since EIRO is still a very new company and is currently sparking interest around the nation, it’s certainly likely that people who enjoy the Eiro energy drink will also be interested in more information about the Eiro company in general, and ultimately, the key product- The Eiro Super Antioxidant Formula.
Let’s say one out of this 12 people included in your sample marketing campaign becomes very interested in the company and the product / business explanation websites you gave him. If the business opportunity makes sense to him and he signs up as an Eiro Associate for the standard order (and this is assuming no builder upgrades, leader upgrades, etc.), you will earn $31.25 in fast-start bonuses for 2 months, totaling $62.50. Plus, you now have another team member and business partner to help grow your organization.
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Nothing is officially guaranteed when you create a “sample marketing” campaign. Therefore, to increase your success percentage when sampling out EIRO energy, try to find people who appear more likely to be interested in energy drinks or health products. Also, make sure they know that you want to hear their feedback. If they take a free can, make sure- in fact, make DOUBLE sure they have your contact information, whether it’s on a business card, pamphlet, product booklet, or some other informative source.
As you may have already guessed, many associates have created similar campaigns with the EIRO Antioxidant formula using “EIRO minis.” People aren’t going to “instantly” notice a difference, like they may with EIRO energy. However, if they enjoy the taste and are looking for an antioxidant-rich health product, they’ll be inclined to seek additional information. Just like with the Eiro energy example, you can gain new preferred customers and/or new business associates.
If you create a similar promotion by the month, yes, it does become a bit of a numbers game. But remember- when you create preferred customers and business associates, you’re looking at potential long-term REPEAT customers, which means repeat commissions and volume for you and your organization. This is the key. This is also the reason that a simple action such as “sampling” can prove to be so effective in building your business and monthly profits.
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- Mr. Ryz
RyzEiro@yahoo.com
