During the first weekend of March 2009, marking the first major Eiro convention, many Eiro associates were excited to learn about the new branding for the current Super Antioxidant Formula 5 and the new product line, Eiro energy drinks.
The testing period requiring the scientific beaker look for the Super antioxidant formula was over and a new design would permanently replace the “lab experiment” look. The Eiro Energy design would follow a similar suit, taking on the properties of Eiro logos and color schemes. After Eiro released it’s second unique product line, Eiro energy drinks, the company decided to create a special branding video to display the new designs that would soon cover all future products.
This product video certainly does a good job at showing all angles of the new design. People tend to recognize a specific brand by the nature of it’s overall look and feel, and this video definitely gives the new design some extra exposure. The product display is also accompanied by some calm, refreshing music. You can watch it for yourself right here, courtesy of Eiro Founding Partner, Ty Tribble:
I wouldn’t expect to see these representations as commercials in between the 6 o’ clock news just yet; however, the name and product brand is starting to spread. Don’t be surprised if you start to see similar promotional materials displayed on non-internet related advertisements.
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- Mr. Ryz
RyzEiro@yahoo.com
